Zadar – Croatia’s New Hot Incentive & Product Launch Destination

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Zadar – Croatia’s New Hot Incentive & Product Launch Destination

Zadar – Croatia’s ancient Mediterranean port city has been a hidden gem for the majority of business travelers. It has recently exploded on the world scene as a new and exciting destination, especially for organising incentive programs & product launches. Zadar is centrally located and easy accessible on the Croatian coast, its well connected with major European and long haul airline hubs as well as by land with a state of the art highway system.

With thoughtfully planned and significant investments into the city’s infrastructure, refurbishment of city monuments and with a long term vision for the future of the destination, Zadar is a home of many excellent five and four star properties with conference facilities, spectacular gastronomical offer, diverse venues and attractions as well as interesting day trips. When taken all together there is no doubt why Zadar has become a new star in the international business travel market.

As affirmation of its new status, BMW has chosen Zadar as the destination for its international launching of the new BMW models, two Grand Tourer Series that will be taking place during the second half of April this year. For the first time BMW chose a Croatian destination for a press launch and received full cooperation from the city of Zadar for this unique event. During these 15 days BMW, with the local organizational support of an experienced DT Croatia team will help 300 international reporters familiarize themselves with the new model both on the road and exhibited in truly unique fashion in various key locations in Zadar. This synergy of historic beauty and exemplary technology are a winning combination for showcasing the destination as well as the new model.

More about Zadar – Croatia’s hot destination and exciting projects as they develop.

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